xfinity reality week
YFT was tasked with the job of creating an aesthetic that best represents the drama of “Reality TV” for an XFinity TV commercial advertising a live event and TV series celebrating reality TV.
For this, we built a highly graphic collection of settings and environments that drew reference some of the “core values” of reality TV-- high contrast, trendy colors, ‘kitsch’ materials, goal-specific “zones” (e.g. a “phone room”).
This commercial aired across social media platforms and major networks within the Continental US.