PRODUCTION DESIGN

SET DESIGN

PROP STYLING

ART DEPARTMENT

YFT was tasked with the job of creating an aesthetic that best represents the drama of “Reality TV” for an XFinity TV commercial advertising a live event and TV series celebrating reality TV. 

For this, we built a highly graphic collection of settings and environments that drew reference some of the “core values” of reality TV-- high contrast, trendy colors, ‘kitsch’ materials, goal-specific “zones” (e.g. a “phone room”). 

This commercial aired across social media platforms and major networks within the Continental US.